Case study: W Dubai reflects the city’s social rhythm

Marina Mrdjen-Petrovic visits the newly opened W Dubai in Al Habtoor City, designed by Singapore-based firm Silverfox Studios.

W Hotels is known as a design-led lifestyle brand, and the interiors of each of its 46 hotels reflect the destination where the property is located while maintaining the brand’s cosmopolitan edge. Being adjacent to the Dubai’s Sheikh Zayed Road, one of the busiest roads in the world, the design of the recently opened W Dubai in Al Habtoor City expectedly brings to life the city’s constant buzz and flow of movement.

Led by Singapore-based design firm Silverfox Studios, W Dubai’s 365 rooms and suites boast a bold and contemporary design, featuring an eye-catching colour scheme and linear patterns.


The initial brief regarding the design was given by the W Hotel’s team in New York where the first W Hotel opened its doors and was an instant success.

Patrick Waring, partner at Silverfox Studios, tells Commercial Interior Design about the inspiration and the concept development process, which had to merge contemporary design with local influences.

“Each W hotel has its personality that is brought to life by collaborators who are always on the cusp of what’s new and next in design, music and fashion and elements that mingle to create a welcoming and social gathering place,” says Waring. “From the moment of arrival, guests are invited into surprising, sensory environments where amplified entertainment, vibrant lounges, modern guestrooms, innovative cocktails and contemporary cuisine offer more than just a hotel experience, but a luxury lifestyle destination.”


Each W Hotel offers signature food and beverage areas that attract not only hotel guests but local tastemakers and residents as well.

“W Dubai – Al Habtoor City is conceived as the nexus,” explains Waring. “Rising out of the desert, the modern metropolis of Dubai appears to have at its epicentre an energy source plugging into the city grid. The hotel, W Dubai has a “Sky” living room location.

On the hotel exterior and at Wheels, the welcome area on the ground floor, linear lighting and patterns resemble the rays of light from busy night-time traffic around the city.


Perched on top of the 30th floor, this is known as W Lounge and represents W Hotels’ reinterpretation of the traditional hotel lobby. Here a multitude of lounge and entertainment areas are set within a multi-tiered floor space. W Lounge is the driving force behind the hotel’s design direction.

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