As Dubai Design District, better known as d3, continues to grow and attracts more creative businesses, we decided to explore the expectations of people moving in – and how much of its promise has actually been realised.
The original project was aimed at creating a centre for design, fashion, art and high-end industry to coexist and feed off the energy each company would generate, forming a creative community that will be at the very heart of the region’s design scene.
Phase 1, delivered throughout 2015, will eventually host over 10,000 creatives and a second phase, created by UK studio Foster + Partners, which was unveiled at Cityscape Global, is expected to be completed by 2018.
“Approaching the brief, our first step was to explore the balance of activities in a successful, youthful, creative hub, and to understand the aspirations of the different users,” said Gerard Evenden, studio head at Foster + Partners.
“We analysed the way that spaces were being used, and then brought a variety of functions together to encourage collaboration between disciplines. This, combined with the highly flexible modules, will help to create a thriving, self-sustaining community.”
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