Homes at BBC Television Centre set to go on sale

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Interior designer Suzy Hoodless on converting the former home of the BBC in London’s White City.

UK – Television Centre, the former home of the BBC in London’s White City, will launch residential sales to the public this month. The development is at the heart of an $11.3bn ten-year regeneration of the wider White City area and is set to deliver 950 new homes and apartments, cafés and restaurants, cinema, office spaces and a new outpost of private members’ club Soho House, complete with 47-room hotel.

The redevelopment of Television Centre will see a number of its residential area interiors creatively directed and designed by London interior designer Suzy Hoodless. 432 homes will be available in the first phase, due for completion in 2018, with prices ranging from $924,105 for a one bedroom apartment to $9.97m for a penthouse.

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“The concept was taking the heritage of Television Centre and reworking it to create a timeless design-led interior for future generations,” says Hoodless. “An incredible wealth of history and provenance couldn’t be ignored, equally didn’t want a pastiche. It’s about mixing 1950’s with the best of contemporary design together and working with local craftspeople who have a foothold globally.

“As a local resident and with over 20 years’ experience in globally designing high-end residential and commercial interiors, yet with a strong focus on west London, I wanted to capture the essence of the area,” she says. “I am thrilled to be working with Stanhope on this project; the depth of history and future transformation makes this development a leader on the world’s stage. The interiors are modern, classic, confident, comfortable and design led.”

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Hoodless was appointed to the project following a competitive tender process from which she was felt to embody the spirit of the development. Her previous projects have included private residential homes, the Working Title Films headquarters in London, and the Soho House Group’s Hoxton Grill.

“We’re very excited to announce that Suzy will be bringing her vast experience and knowledge to the project,” comments Alistair Shaw, managing director of Television Centre. “She is a master at creating superbly well designed interiors to be lived in, not just for show, and her work will be vital in fostering a real community at Television Centre. She is one of the great British designers working today, and has strong links to west London.”

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BBC moved to its new headquarters last April, while three television studios, including the famous Studio 1, have been retained and are set to reopen in early 2017.

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