Quick draw


UAE: The Boutique Hotel in Deira, Dubai, is Draw Link Group’s latest venture, bringing together a colour theme of orange, blue, green and yellow alongside the solid elements of the interior design, which includes marble and wood.

The abundance of glass, from the translucent lift to the see-through railings, creates a transparent theme in combination with the natural light from the skylight, creating a feeling of space.

To add to its décor and ambience, the 103-room hotel has filled its interior with furniture sourced from brands traditionally unknown in the hospitality domain, such as Fritz Hansen, Eddiar, Andreu World and Gandia Blasco.


“As you approach the Boutique Hotel from the outside, you are greeted with an impressive façade made up of a Z-shaped solid surface and a stylish black glass covering acting as a curtain wall. The façade already reveals the multi-coloured scheme used for the levels with illuminated coloured glass panels referring to each colour scheme,” said Daousser Chennoufi, general manager and key architect, Draw Link Group.

Orange for the first floor, green on the second, blue and yellow for the last two floors respectively. The rooms have a two tone colour scheme, combining white and the colour of the floor level. The colours separate the living area (colour) and the sleeping area (in white).

The hotel has four executive suites, one on each level. Each one has two rooms, a sitting room and a bar with stools and a bedroom.

The project took 26 months from conception to complete.

“One of the main features of the hotel’s architecture is the widespread use of solid surface; durable and practical, this seamless and versatile material is privileged for its powerful aesthetic effect,” added Chennoufi. “It is the first time in the GCC that a solid surface has been used on the outside for a building.”

There is a skylight above the main lobby with a discreet glow of colour-changing RGB light. An impressive piece of white artwork goes from the ground right up to the roof, which adds to the grandeur of the space. The relief is a reference to the classic design.

“The walls have a marble finish to them with subtle light effects. Solid surface has been predominantly used for wall cladding and the floor levels. The reception area is covered with wood panels,” said Chennoufi.

“The sides of each floor are connected by bridges covered in a solid surface and with a transparent glass railing enabling impressive views of the lobby and the artwork. Because this is a hotel of ‘surprise’, the transparency theme allows maximum visibility to guests at all times,” he added.

Facilities include three restaurants, two meeting rooms, a business centre, a men’s and ladies spa, gym and swimming pool.

There is an international restaurant, a tapas bar and all day dining. On the first floor is the business centre and conference rooms. The conference rooms have wood cladding and flexible areas with folding partitions.

Chennoufi said he drew his inspiration from entrepreneur Ian Schrager, who first created the idea of a boutique hotel and affordable luxury through a series of concepts including ‘the hotel as a home away from home’ and ‘cheap chic.’

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