Sliding Doors

Rashid used pop colours in two tones – lime and pink – taking the theme of a conceptual descent when entering the subway as a physical and mental transition for visitors.

“A new world is discovered below ground where travelers are impacted by the soft nature and striking palate of the space. Since the stations were under the auspices of art, this allowed me to design something more than a station, that is somewhat conservative, and ‘accent’ it with art,” he said.

“I did the whole station as a digital art space so I sunk the art budget into the interior wall and spaces instead of selecting art. I always thought it was a better way to spend money.

“A person is in the station on average for three to four minutes and in that time I want to communicate the idea of knowledge, global information, the shrinking world, the data-driven third technological revolution, infosthetics, and a place that stimulates, inspires, and exudes energy.

“When I designed the station with large ‘digital data-driven brushstrokes I did not even think about whether it is wild or not, I guess I was more naive then, and thought that they wanted my aesthetic. And they did and along the whole process from the president to the politicians to the engineering team, everyone loved my concept. The only reason it took so long was because of the tumultuous political condition that prevails in Naples.”

The whole interior design of the Università subway station is conceived to guide travelers on a pathway to knowledge and to stimulate creativity, imagination and reflection. Beyond guiding the traveler through the underground space in a fresh and exciting way, all decorative and structural elements of the environment create a link between the pragmatic function of the station and the academic and multi-cultural relevance of the city district.

The overall result is an astonishing, environment for a subway station: curved walls, sculptural columns, vivid colours and graphics reflecting a strong spatial personality.

Rashid is currently working on a 600-room hotel in Bangkok and a condo project in Miami as well as a children’s store in Russia, limited edition cell phone and clocks for Alessi. His award winning designs include democratic objects such as the ubiquitous Garbo waste can and Oh Chair for Umbra, interiors such as the Morimoto restaurant, Philadelphia and Semiramis hotel, Athens.

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