Made in Spain

Feria Hábitat Valencia is a trade fair that brings together all theindustry sectors associated with interior design. This year’s event saw 950 exhibitors and 60,000 visitors from more than 100 countries

The overiding theme of Hábitat Valencia this year was the 10th anniversary of Nude, which celebrates up and coming young talent for those wanting to break into the design industry.

Organisers split the tradeshow (September 20-24) into seven sectors; Furniture; Lighting; Home textiles; Bedrooms; Decoration; Kitchens and Outdoor, re-creating the exhibition floor to resemble a huge railway station and introduced a new programme called ‘Flash Hábitat’, to publicise product launches from leading companies in the style of a fashion show.

Nude is an international design show where young interior designers, upcoming design studios, freelancers, galleries and manufacturers get a chance to showcase their talent with support from the event organisers, promoting their work and putting them in touch with industry professionals to progress in their career.

A total of 40 schools of designs, and design practices, made up the talent from various regions of Spain and some came from international countries including Korea, Mexico and France.

In the last 10 years, more than 400 designers have emerged from the show to establish a career in the industry including CuldeSac, Odos Design, Borja Garcia and En Blanc, to name a few.

For many of them, Nude was the point at which their business careers took off and gave them a platform to show their ‘made in Spain’ designs to carve a niche for themselves in the world of design.

The core team of CuldeSac is Alberto Martínez, Pepe García, Francisco Pons and Pilar Roger. Set up in August 2002, the design studio is separated into three areas Espacio Creativo, Communication and Experience with the following fields of expertise: product and interior design, strategic branding and communication and PR. Projects include; Roca, Madrid, a Vodafone portable shop and a jewellery store in Valencia.

Another Nude ‘graduate’ is designer Jose Manuel Ferrero, who was asked to return to the show this year to create the interior space of the pavilion.

He said the organisers wanted an area to reflect all the ideas and designs that have fuelled the show for the past 10 years so he brought everything together in a hexagonal space using numerous panels to symbolise ‘an image of nature with a melting pot of ideas’. “I created many panels to reflect the countless ideas on show now and those from before. The space evolves, making the very most of the surface and creating a versatile space,” he said.

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