Turning Japanese

Sato

UAE: Dubai design and development company, Bare Global Group, has partnered with Tokyo interior design company, AGE, on a Middle East and India joint venture.

AGE will bring interior design experience and creativity to the partnership, whilst Bare Global will bring management expertise, including project coordination, documentation and production control processes and knowledge of the Middle East region.

“This is an exciting partnership. AGE Co. Ltd has an established reputation for being one of the leading interior design specialists in the hospitality industry.

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Coupled with our own design and management expertise, and our knowledge of the Middle East, we’re sure this is going to be a powerful and creative relationship,” said Simon Duke, executive director, Bare Global. Bare Global specialises in providing design and project management services to the hospitality and entertainment sectors.

Projects in the Middle East include; Cipriani dining and entertainment complex, Yas Island, Abu Dhabi, Hed Kandi beach club, Egypt, Honyaki Japanese restaurant, Souk Madinat Jumeirah, Dubai, Meydan golf clubhouse and sports bar, Dubai, Ministry of Sound, Egypt and EQ2 Edutainment Complex, Abu Dhabi.

AGE is recognised as being one of Japan’s pre-eminent interior design firms. Founder and leader, Ichiro Sato, is the former chief designer for world-famous Super Potato design firm, and well known for his designs in Japan.

“We value the influence that Japanese design holds across the world. It holds a mysticism and depth that is hard to explain, but you certainly sense and feel it when you see and experience it. AGE brings exceptional attention and detail to all of its designs. We are looking to utilise all of this where necessary for the right client and project,” added Duke.

Talking about challenges in interior design, Duke said the global recession affected everyone.

“I have 15 years experience in the Middle East, Bare Global has a history that precedes it in North America before we came here. It would be unrealistic to say there are no challenges in this industry,” he said. “Recessions hit different continents in different ways. We have never thought of expanding to fight a recession but we base ourselves in Dubai as this is a central hub for geographical growth.”

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