InterfaceFLOR which produces modular flooring, has unveiled a campaign called Once upon a Tile, in collaboration with design consultancy, Checkland Kindleysides.
Michael Woolley led the photography, along with hair and make-up artist Mary-Jane Frost and theatrical costume designer and stylist Ameena Kara Callender.
The campaign forms the backdrop to InterfaceFLOR’s latest carpet tile collections, and is targeted at architects, flooring contractors, specifiers and interior designers throughout Europe, Middle East, Africa and India.
The visuals are influenced by the Brothers Grimm and Stanley Kubrick, with the final result showing traditional tales such as Cinderella, Rapunzel and Hansel and Gretal, with a modern twist.
View the videos of the campaign here.