Interview: Paul Flowers, GROHE design team

GROHE, a sanitary fittings manufacturer, won its fourth “red dot: best of the best” award, as well as the “design team of the year 2011” award.

The GROHE design team, consisting of 17 people, led by Paul Flowers was officially named the “red dot: design team of the year” .

Being the first sanitary manufacturer to be named “red dot: design team of the year”, GROHE joins the ranks of previous winners as Bose, BMW, adidas, Apple, Audi, Sony and Philips.

Commercial Interior Design catches up with Paul Flowers for a quick Q&A session:

Why do you think the GROHE design team won the red dot: design team of the year award?

The GROHE design team is quite unique in our industry in the way that we are an in-house team and create products in the GROHE Design Studio, located within the GROHE headquarters in Germany.

We set out to create experiences which go beyond the product. Quality, technology and sustainability are fundamental pillars of our company, which are genuinely acknowledged by consumers. However, our ambition is to take this relationship to a higher level by converting their acknowledgement and respect for our brand into a feeling of love for our products. Through our designs we have been able to achieve this.

We draw inspiration from a vast array of sources, from nature to the many creative exhibitions and events we attend throughout the world.  We aim to produce products offering intuitive and comfortable operation in a range of styles and typologies to match the diverse desires and demands of the people who use our products. Our designs have subsequently won major awards at a large number of international design competitions, such as the red dot product design award, the iF design award and the Good Design Award, to name a few.

Can you give me a few examples of what the design team has worked on, that it is especially proud of?

One of the trends we have driven was the use of colour in the bathroom. While stylish GROHE faucets and fittings in Velvet black and Moon white have sent a clear design message, the hand showers of the GROHE Rainshower WaterColours Collection have been setting trends in six hues. With this collection, we have taken a new direction to more natural colours, inspired by materials one might find in interior design. We have also introduced natural materials such as stone and real woods: from bamboo to oak, which can be seen in our new offering of flush plates.

GROHE Ondus Digital is another collection which we are particularly proud of. It is very simple to use, provides a great water experience and reduces water consumption. A smart digital controller allows you to program your favourite water temperature and preferred water pressure, which at the press of a button can be memorised for the next time you use it. The system also has a pause setting to temporarily stop the water flow. The play setting reactivates the water flow without having to reset the preferred optimum temperature and flow. These simple features save both time and water. It was the winner of the red dot design award (best of the best 2007)

Grotherm 3000 cosmopolitan with TurboStat, a technology which enables our thermostats to reach the correct temperature in a fraction of a second – wasting less time and water trying to find your ideal temperature.

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