Jamil Jadallah, NEB, on how to succeed in Dubai’s market

Conducting business according to a firm set of standards and an open and honest approach emphasising loyalty to clients are the keys to success across the increasingly competitive market place of Dubai.

That is the view of Jamil Jadallah, CEO of National Engineering Bureau, who first joined the company 33 years ago and became a partner in 2002.

“Always my vision is for the long term,” he said. “I don’t just look at a single project when it comes to working with a client. I want to build a real relationship. I prioritise loyalty to clients, along with honesty.

“Honesty comes from both sides. For us, we have to give all of our experience and that is not easy all the time.

A hotel and resort project set for Fujairah.

A hotel and resort project set for Fujairah.

“But we need to establish, along with the client, what sort of project they envisage. Also what size is it going to be and what are the aims and objectives? When we know that we can give all of our expertise.”

Jadallah said his aim is to ensure an ongoing relationship between his studio and the developers he works with.

He explained: “I believe that is a project is successful, clients will continue to give us their business. They will do another, and then another. The client will feel the importance of our input. But when I look to start this process I look for a serious approach from whoever I am going to work with. The project cannot be just a possibility. It has to have been examined from all angles to ensure that it is feasible.”

Once committed to a development NEB will put all its weight behind it, Jadallah said.

“I don’t want us to just do drawings,” he said. “I want us to share everything.”

Public and private sectors should work together to design.

Public and private sectors should work together to design.

Originally from Amman, Jordan, Jadallah first came to the UAE to take up a job at the Dubai Municipality becoming a senior engineer.

Using his knowledge of the industry and the region, he then decided to start his own firm. From just four members of staff, NEB now employs nearly 500 people from all over world.

Jadallah said he felt that it was around 2002 when things started to really take off in the UAE’s architectural development.

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