Royal Philips Electronics announced Roy Jakobs as its new president and CEO for Middle East and Turkey, effective from the first quarter of 2012.
Jakobs first joined Philips in 2010, based in Eindhoven in The Netherlands, as lighting chief marketing officer.
Prior to Philips, Jakobs worked across different industries such as oil, media and publishing, in several different countries.
He commented: “Philips plays a big role in the reduction of energy and carbon footprint. Today, approximately 22% of the electricity used in the Middle East is spent on lighting, which is a higher rate compared to the rest of the world.
“With LED technology quickly set to become the industry norm, Philips has the insights and capabilities to make a significant difference in driving down energy consumption, while enhancing life with light, through its innovations as the world’s largest lighting provider.”
Jakobs added that Philips wants to support the governments and private sectors in tackling regional challenges, including healthcare.
Last year, almost 200 healthcare professionals were trained in Philips’ Customer Education Centres in the region, according to Jakobs.