Tapped in

Delta Faucet is a well known US tap manufacturer. It has been trading in Saudi Arabia for more than 30 years and recently opened a Dubai office. Judd Lord is the director of industrial design

Founded by the Masco Corporation in 1954, with the launch of the single-handle taps, Delta Faucet owns the Delta, Brizo and Peerless brands and recently launched Touch2O and Diamond technology.

Judd Lord has been a designer with the company for more than 18 years and was hired as director of industrial design in 2000. He views product design as both an artistic and structural engineering challenge and finds inspiration in different cultures and nature to create what he calls ‘functional sculpture’.

A graduate of Purdue University, Indiana, US, Lord earned a Bachelor of Science degree in inventive design engineering and a Master of Arts degree in industrial design. He has won numerous awards, including Platinum, Gold and Silver ADEX Awards from Design Journal, the American Building Product Award from Home magazine, 2000 IDEA and 2003 Catalyst Award from Industrial Designers Society of America and Business Week, as well as several Good Design Awards from The Chicago Athenaeum.

Lord has designed many of Delta’s most successful products and was instrumental in laying out the groundwork for the Brizo brand portfolio, personally designing several of the initial marquee product suites.

What are you currently working on?
Our team designs products for all three Delta Faucet Company brands, Delta Faucet, Brizo and Peerless. We’re always thinking five steps ahead when it comes to design trends. The team does a fair amount of trend spotting travelling, both domestically and abroad, and we combine our own research with that of a consumer and design intelligence firm with whom we closely work with to identify upcoming trends in the interior design industry. We use these projected trends to help us navigate the design world and develop products that will meet future consumer demands.

In addition to design, we look at many non-plumbing related industries such as using water in smarter and more environmentally responsible ways, furniture, lighting, automotive, surfaces, etc… for inspiration. Another one of these industries we look to for inspiration is fashion.

One project we just finished working on for the Brizo brand is the Jason Wu for Brizo collection. Our team worked very closely with Jason to create a stylish powder room suite that merges the signature styles of both brands. It combines sleek Scandinavian design and intricate Baroque detailing.

It comes in a Matte Black finish and is paired with Polished Chrome or soft Brushed Nickel. Much like fashion accessories pull together an outfit, the added pieces in the collection will complete the look of the bathroom. We also just introduced the Fuse kitchen collection which was inspired by the trend of colour blocking.

Color blocking is popular in both fashion and interior design. We believe people want to express themselves through home decor just like they do with their own style. The collection features a split-finish pull-down faucet, which is offered in a combination of a Brilliance Stainless finish with Cracked Pepper (black), Chili Pepper (red) or Snowflake White.

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