Albatar, men footwear retailer, has launched its flagship store in Abu Dhabi, making an impact with a stylish retail space designed by Dubai-based design agency Brand Creative.
The Brand Creative team developed a strategy to become fully aligned with the retailer, consolidating the objectives of the brief to initiate the design process by positioning the store as a premium sandal retailer with a passion for style and integrity.
Creative director Carla Conte led the project to develop the ‘Timeless Contemporary’ theme that would appeal to an international demographic while preserving the traditional roots of the brand.
As such, it was essential to create a luxurious interior that communicated a high quality yet accommodating feel that worked in harmony with the merchandise.
Conte explains that the design direction was ‘inspired by the Emirati sophisticated man, proud of his roots and culture, taking its cues from dune formation, falcon wings and geometric patterning.’
“Such features are infused throughout the concept, alluding to the origins of the label whilst the modern finishes elevate the theme to appeal to a cosmopolitan, masculine customer,” she says.
Stepping into the Albatar store, Arabian influences permeate the space with rich textures, which mimic the exotic materials used in the sandals, highlighting the luxury products which are made in Italy from ostrich, crocodile and snakeskin. Metallic finishes further contribute to the opulent setting.