Case study: The Act hotel in Sharjah revolves around the concept of a theatre

Focussing on Sharjah’s unique historical and cultural tourism potential, Dubai-based architecture and interior design firm Draw Link Group was assigned the tricky task of creating a hotel, which would contribute to the development of the tourism offerings but also add value to Sharjah’s leisure facilities.

The client wanted an authentic and affordable hotel that would become a new symbol in the heart of the emirate, but also appeal to culture-savvy travellers who are visiting Sharjah for different festivals, fairs and events. The design team came up with the concept of a theatrically themed hotel.

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The Act is the second hotel in Sharjah developed by Draw Link, following the completion of H72 Hotel.

“The Act Hotel was born to support the strong cultural growth of Sharjah not only through the name of the hotel and its sophisticated design, but through the entire hospitality concept with distinctive branding features and communication collateral,” explains Daousser Chennoufi, the company’s CEO and key architect.

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The 21,727 m2 property is housed over 18 floors, offering 180 rooms and suites. The Sharjah hotel also houses The Oscars all day dining restaurant and The Scene coffee lounge, plus five meeting rooms, a ballroom, a spa, gym, and outdoor swimming pool.

Customised out-of-scale standing stage projector lights, have been deliberately positioned in the main lobby to immediately provoke a ‘theatrical’ feeling as soon as one enters the hotel.

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Other design features include pendant ceiling lights, contemporary artwork inspired by the famous tragedies and a large print of the renown Oscars cinematic figurine in all-day dining.

Chennoufi adds: “The finished result is an unmatched atmosphere of mystery achieved through the considered combination of statement furniture pieces, which keep the visitor intrigued and entertained, and the overall contemporary minimalist sophistication in-line with the expected warmth of hospitality outlets”.

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To enhance the dramatic ambience of space the light fittings were strategically placed in such a way as to light up the reception area and then gradually dim the light intensity while going deeper into the hotel.

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