EDGE designs new prestigious landmark for Dubai coastline

Aloulou, Sandy and Jevtovic have masterminded the interiors.

EDGE Design is behind 1/JBR – a high rise residential tower which will be a new addition to the already popular Cityscape of Dubai’s Marina and beach area.

It is currently being built on one of the few prime pieces of beachside real estate left in the city and has the most direct road access of any Jumeirah Beach Residences building avoiding all traffic. It is right on the seafront and has direct views of the ongoing Bluewaters project, Dubai Eye, Palm Jumeirah, and Skydive Dubai. Completion is set for 2019.

Architect and design director of EDGE, Ivar Krasinski says: ‘The building is a luxurious high rise residential tower for an exclusive clientele. It is 245m tall with some of the best views in Dubai. Everything about the building is top-class. The units are generous in size, with a focus on detail which ensures high quality. The vertical circulation strategy has some of the best private lifts in the GCC.


“The concept of clarity and unobstructed views ruled all decisions. This basic principle created clear criteria by which every design move was judged. It affected the overall building plans, individual unit plans and glass curtainwall.

“The resulting building has 100% prime views from every apartment and most importanly every living room and bedroom, while maintaining a minimal aesthetic which gets trends out of the way to focus on design which is timeless.

Krasinski (left) and Baerschmidt on site as work starts on the project.

Krasinski (left) and Baerschmidt on site as work starts on the project.

“Minimalist design is challenging because all extraneous detail and decoration is removed. This level of purity requires multiple passes of design to achieve the desired results.

“The additional effort needed to achieve a clearer project is painstaking but worth while. The finished product speaks of high quality.”

The architects faced several challenges on building a high-rise on land so close to the sea, including the unprecedented nature of the floor plan, vertical transportation strategy, uninterrupted views from every living room and bedroom, high end MEP and finishes, which all contributed to the challenge.

Architect and managing director of EDGE Martin Baerschmidt says: “These aren’t standard off-the-shelf approaches. Everything had to be thoroughly investigated and customised. These factors have all been solved, resulting in a building which is like no other in today’s market.”

In-house interior design leaders Ali Aloulou, Milica Jevtovic and Jamie Sandy have all been keenly involved.

Aloulou says: ‘We have focused on luxury materials such as fine marbles, but we kept everything very simple. This also means a neutral environment which can be customised is created. We offer apartment owners a luxurious palette they can work with and further enhance”.

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