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Best Interiors hires head designer Johann Kruger as it starts work on 23 Marina, Dubai.

Best Interiors has won a contract to complete 23 Marina, a residential project, northeast of the MAG 218 tower, in Dubai Marina. It is being developed by Hircon International and includes contemporary furniture specialists, Nuvo.

The 90-floor tower has a six-storey high lobby and up to 48 duplex apartments on the upper 26 floors. Each duplex will have a lift for its two levels and a small plunge pool on the balcony. Other facilities include a health club, spa, indoor/outdoor pools, jogging track, business centre, 24-hour concierge, convenience store and valet parking for guests and residents.

The lower floor units will have either two or three bedrooms, with private quarters for a live-in housekeeper.
Best Interiors won the project by putting together a range of services to accommodate each of the buyer’s diverse lifestyles and preferences, whether they want a bespoke and tailored design for one of the larger units or a decorating package with furniture, lighting, rugs, soft-furnishings and wall-finishes, for clients who don’t want to occupy the unit as a first home or those who want to sell the apartment to expats.

“Many of our clients who opted for the ‘grandeur’ and ‘investor-packages’ were people who would use their unit as a holiday apartment or accommodation for a family member, and it made it easy for them to choose an option available,” said designer Johann Kruger, Best Interiors.

“Because we had all these options lined out and in presentation form, at an early stage of construction, it became an attractive proposal for the buyers, and the developer was confident enough to present us to their clients as the “designers of preference” on the project.”

He added the brief was difficult because it had to cater to the “likes” and “dislikes” of a variety of families, with different tastes and requirements.

“Beyond that, we had to inter-operate the same footprint or unit, in a number of different ways to achieve some level of personal customising. It was both challenging and exciting to have to come up with so many different “answers” to the same “question”,” said Kruger.

The inspiration for each unit came from the client’s expectations and wish-lists. Best Interiors said the overall feel among the majority of buyers was a mixture of classic-contemporary, and modern. The benefit of this is a less-cluttered space that doesn’t feel over designed – a principle well-implemented in smaller homes and apartments.

The team’s main concept showed an elegant, simplistic approach to the space itself and the larger elements of the room such as walls, floors and furniture. It then introduced accessories and artwork to bring in the warmth and detail that a home should have. Final touches were then made to avoid the units looking too much like atypical furnished apartments.

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