Starwood Hotels & Resorts has debuted its lifestyle brand W in the UAE, with the opening of W Dubai, Al Habtoor City on Sheikh Zayed Road.
Guests checking into the hotel are whisked up 30 floors to W Lounge, W Hotels’ reinterpretation of the traditional hotel lobby. Here a multitude of lounge and entertainment areas set within a multi-tiered floor space will become second home to Dubai’s style set.
Led by Singapore-based firm Silverfox Studios, W Dubai – Al Habtoor City and its 365 rooms and suites boast a bold and contemporary design. Inspired by the hotel’s location, adjacent to the energy and vibrancy of Dubai’s Sheikh Zayed Road, the interiors feature provocative linear patterns, reflecting the city’s social rhythm and constant flux.
Future forward technology and custom furnishings double as abstract art to complement the vivid colour palette against the sleek lines of the minimalist guestrooms. Adding to the bright and fresh mood, the open concept bathroom-to-bedroom creates a fluid flow throughout, while floor-to-ceiling windows frame views of the city and sea.
For more images visit Hotelier Middle East.