UAE: Brompton Brands has opened its first Mahiki nightclub outside of London at the Jumeirah Beach Hotel in Dubai.
The theme is based on a South Polynesian Tiki-style interior emulating a beach shack with Fiji fishermen style lighting nets, wooden artifacts, shell basins in the washrooms, carved Tiki’s, rattan wall finish, bamboo flooring and coconut wall panelling.
“Our brief was in many ways to emulate Mahiki in London whilst giving the Dubai venue something extra in terms of its finishes and detail,” said Michael Melnick, general manager, AMBB.
“The concept is clearly Polynesian in nature with emphasis on distressed finishes implemented in as authentic a way as possible. The furniture was manufactured in our factory in Dubai and took three months to complete. The ambience is uniquely Mahiki and the look and feel of the finished space is very satisfying in terms of quality of work, use of materials and detail.”
Nick House, co-founder, Brompton Brands, said he plans to add more artifacts to the venue over time, including low flying tropical fish, to add more character.
“This is the first Mahiki outside London. We wanted to roll out the lifestyle brand across an international platform which meant we either had to head to Vegas, Hong Kong or Dubai. Dubai was seen as a gateway to achieving this, a touchpoint as it were. We wanted to target an array of consumers including those that travel and wanted them to see our brand,” he said.
“It is similar to London in its design. My partner and I designed the initial concept and used an assortium of specialist contractors, such as Cheeky Tike, in London which supplied a lot of the artifacts, tropical arts and décor, providing all elements of modern and traditional South Seas style.”
Modern tiki came around in the 40s when American GIs returning from WWII in the Pacific region brought back various exotic items and art from their travels.
Soon after, Don the Beachcomber and Victor “Trader Vic” Bergeron started opening bars and restaurants in this exotic style which provided a tropical getaway from post war life.
House said he wanted to take this idea and give it a modern edge because he found current Tiki bars out-of-date and stuffy.
“We try to make it more fun. It’s all about the layers, not a straight forward polished look. It looks more real when it has been ‘battered around’ a bit,” he said. “It took three to four years to get this idea off the ground and launch the nightclub. The colour theme is burnt yellow, orange and oaky brown.”