Tamdeen’s corporate headquarters feature an impeccable mix of contemporary design, elements of Arab culture, and ‘retail display style’
The Tamdeen Group is one of Kuwait’s most significant companies in the real estate and project development industry. Founded in 1982 under the name Tamdeen Real Estate, its business includes developing shopping centres with leisure and entertainment areas and its projects combine traditional design with contemporary architecture.
The architect of record for the Tamdeen corporate offices was SSH and the initial design was done by Yvonne Colacion under the aegis of RTKL.
After RTKL dissolved its corporate interiors division during the recession, it was decided that Colacion would continue to lead the project through to completion. Colacion is an interior designer who was a senior associate at Gensler for 11 years, and then vice president of corporate interiors at RTKL. She set up Colacion Studio in 2006.
“Tamdeen Group’s 50,000 square foot corporate headquarters was initiated under the aegis of architectural firm RTKL International. However, due to the global recession, its corporate interiors group in Los Angeles and Chicago was dissolved. It was then decided that Colacion Studio would continue to lead the project through to completion,” said the designer.
“This was a natural decision as I had developed a rapport with and an understanding of the client. The success of any design project is largely about professional chemistry between the owner or the owner’s representatives and when this works, the momentum stays in place.”
Colacion completed the design of the corporate offices and was encouraged by The Tamdeen Group to open her own firm, while continuing to lead the project. With the client team and relationships well-established, this transition was smooth and effortless.
Colacion Studio was designed to service a number of prestigious projects, including Farah Villa, which consists of three private estates overlooking the Persian Gulf; and the M/Y 360 luxury motor yacht, where the interior has an art deco-inspired contemporary design. The 162-foot-super yacht includes an on-deck jacuzzi, wine cellar, helipad and suites accommodating up to 10 guests.
“Having a creative understanding of integrated real estate commercial development, and the enhancement of communities, was critical to this project,” said Colacion.
“Having completed a fairly involved brand analysis with the brand specialist Fitch, Tamdeen Group’s concept of its brand was well in place.
“The design needed to reinforce its brand and mission statement but also needed to be authentic to the Tamdeen Group’s visionary perspective of the retail experience in the Middle East, as well as its commitment to the firm’s surrounding community.”
The design team focused on creating a three-dimensional physical space which translated the message of the brand both internally and externally. It was important to the client that the physical space be both dynamic and charismatic, while celebrating the firm’s cultural heritage.
It also wanted to recognise its diverse workforce—creating a tapestry, through design, of the world’s leading international professionals.
“Tamdeen Group not only has a local presence in Middle East real estate development, but also has a true international reach into the retail world. Despite the trend towards virtual retail centres via on-line communities, people in general still desire a need to come together and share information in a corporate setting,” she added.