Tree of life

Bash Hesnef designs the Saatchi & Saatchi Middle East headquarters for 95 staff in Dubai Media City Bash Hesnef Interior Design was invited to pitch for the Saatchi & Saatchi offices in Dubai Media City, thanks to its portfolio of advertising and media firms, including Young & Rubicam, Media Edge, Wunderman and Partnership.

The firm was founded in 2006 by Mohammed Basheer and the company has its own fit-out and joinery division, headed by an interiors architect and project managers.

The pitch was given to seven competitors and the brief stated that the new office had to reflect the global image of Saatchi & Saatchi, taking into account its creativity in the advertising sector.

The design concept had to be one of a creative environment but also very functional. The office is on the 40th floor of Business Central Towers and had to accommodate around 95 employees.

“Adil Khan, the visionary regional CEO of Saatchi & Saatchi and his team liked the feeling of an industrial office that incorporated natural finishes, but also wanted a very bright environment with clean lines,” said Paul Divers, general manager, Bash Hesnef Interior Design.

“Technology was also an area they wanted us to explore. This was the type of brief we enjoy because it gets our team’s creative juices flowing.”

Aside from these guidelines, Bash Hesnef was left to its own devices in creating a design proposal for its Middle East headquarters, taking into account the functionality of the space and accommodating the staff headcount.

“After receiving the brief from the Saatchi & Saatchi team, our owner and creative director, Mohammed Basheer booked an overnight flight to London to visit the firm’s London HQ,” said Divers.

“On his walk around the office, he quickly started to get a feel of the image they were trying to portray and not replicating any ideas from the London office, Basheer began sketching ideas and concepts on his flight back to Dubai to share with the design team.

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