APID will launch a triple showcase of events for visitors to Index including the Cuboid exhibition stand and lounge area, Interior Design Congress and the Festival of Interior Design (FoID) with themed activities across the UAE.
As part of FoID, the interior design association has partnered with Dubai Events & Promotions Establishment (DEPE), an agency under the Department of Economic Development, to generate instore promotions from October 22-25, and presentations in retail outlets related to interior design.
The announcement is in line with DEPE’s mandate to develop, promote, and support the retail and events sectors, ensuring year-round attractions and reasons to visit Dubai, its festivals, malls, souks, and high streets.
“With over 1,000 retail outlets in Dubai alone, the furniture, interior design and its supplier industry is considered to be one of the main pillars in Dubai’s retail sector, and we want to further enhance its performance,” said Laila Suhail, CEO, DEPE, otherwise known as Dubai Events.
“We are committed to working closely with APID in ensuring the success of the first ever Festival of Interior Design by encouraging the retail segment to participate and hold attractive sales and creative promotions during the event. This partnership demonstrates our commitment to strengthening Dubai’s economy.”
The partnership was agreed upon at a recent meeting at The Pavilion – Downtown Dubai, which was attended by Suhail and Farida Abdulla Kamber Al Awadhi, president, APID, and included Hazim El-Khatib, VP, APID, and Christian Merieau, head of events, APID.
“APID remains steadfast in its commitment to develop the interior design industry in the UAE and our partnership with Dubai Events is a welcome boost that aims to activate Dubai’s retail sector for 10 days including the four day festival,” said Al Awadhi.
“We thank Dubai Events and we are confident that their involvement will elevate the festival and help provide a platform for the retail sector and improve the industry as a whole.”
FoID is being presented as an showcase that will bind and unify interior design professionals in the Middle East region under the patronage of Sheikh Majid bin Mohammed Bin Rashid Al Maktoum, chairman of Dubai Culture and Arts Authority.