Brand view: Quooker, the boiling-water tap

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SPONSORED: Quooker is the new kitchen appliance that delivers instant filtered and purified 100˚C boiling water, cold and hot water from one tap.

Tell us about your company?

Quooker is the first boiling water tap ever created. Invented in the Netherlands 25 years ago, it has been providing instant boiling water to over 400,000 kitchens across Europe and now is available across the UAE. Quooker is the new must-have high-end design kitchen appliance that delivers instant, filtered and purified 100˚C boiling, cold and hot water from a single tap, saving water, energy, space and time.

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What makes your products different from other products on the market?

Our product is the first and only instant boiling water tap that disperses water at 100˚C. This simple and ultra-safe idea immediately renders kettles and water dispensers out of date and takes kitchen design a giant leap forward. With a Quooker, people have 100˚C instant filtered boiling and cold water. 100 % pure, drink-straight-from-the-tap quality water, it is the ideal way to make the perfect cup of tea or coffee, fast! You can also use it for cooking as well as other needs around the kitchen space.

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With five different tap designs, seven finishes and four types of tanks, Quooker matches the needs and styles of any given kitchen, both residential and commercial. Last year, we launched our Fusion tap in a limited-edition, 24 carat gold plated version, entitled The Golden One in honour of the Quooker arriving in the UAE. Other launches include the Quooker Water Switch, which makes it possible to remove the water dispenser from the kitchen. This year at INDEX Exhibition, we are launching three new finishes: black stainless steel, brass and patina brass and a new tap design Flex with a pull out shower function. All new finishes can be seen at the Snaidero stand.

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How does the Middle East market differ from the rest of the world?

People are not aware that the water in the UAE is good quality, therefore we need to educate and explain it further. The market also differs in a way that in Europe most people own their homes, whereas in the UAE, the majority of the population rent homes. This is why we need to explain to the Middle East market that the Quooker is simple to install and also very easy to relocate. We see a big market within the hospitality sector and property development, where there is a high demand for more sustainable, water and energy-saving solutions.

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What projects have you been involved in?

We have recently partnered with Diamond Developers for the Dubai Sustainability City project in the UAE. At the moment, we are also working on several high-profile projects, where we help developers to minimise the total amount of power installed in the building by using an alternative to regular kitchen boilers located above the ceiling. Our Combi tank is an amazingly economical way to produce both hot and boiling water immediately. No more running the tap for ages to get hot water. The developer can reduce the total amount of kWh installed in the building and saves costs on installing and maintenance of the standard kitchen boiler, as the Combi eliminates the need to pipe hot water all the way from the boiler to the kitchen sink.

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Sustainability is becoming more important in the region, how does your product contribute to this?

Quooker’s patented high-vacuum insulation ensures that the Quooker standby usage is very low. It also reduces the energy and water usage as people only use energy to boil the exact amount of water that they need, saving up to 60% of energy and water consumption in the kitchen. Billions of plastic bottles are thrown away every year, which not only pollutes the land and sea but also as the plastic degrades, toxins will leak into the water table. Installing the Quooker system provides people with filtered drinking water without the associated environmental impact plastic bottles have. Think about how much energy and time we use in the transportation of water in plastic bottles around the world, instead of using water straight from the tap. In the UAE, the average consumption of bottled water per year is approximately 285 litres per capita, which is equivalent to 15 five gallon bottles that have a total carbon footprint of 30 kilograms.

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FAST FACTS

ENERGY & WATER SAVING – The tap dispenses the exact amount of boiling water you need. No more wastage of energy and water due to long pipes. The Quooker COMBI uses 50% less energy than a kitchen boiler.

TIME SAVING – No more waiting for the water to boil. The Quooker COMBI immediately dispenses boiling and hot water from your kitchen mixer tap.

SPACE SAVING – The Quooker creates space on your worktop; no more need for an electric kettle or coffee maker.

TASTEFUL WATER – With a Quooker in your home, you’ll enjoy the best tasting filtered boiling water, making a real difference to everything from tea and coffee to cooking pasta. The water is kept at a temperature of 110°C, so it is thoroughly ‘boiled through’ once it flows out of the tap.

SAFE – Boiling water and children can be a dangerous combination. The Quooker has a childproof tap with a double-push-and-turn handle, a ring that lights up when the handle is touched and a double-walled spout, preventing it from becoming too hot to hold.

For more information, contact:

Quooker Emirates LLC, Al Bateen C2 Tower, Abu Dhabi, UAE

T: 800 Quooker (7866537) or +971 (0)2 666 7889

www.quooker.ae

E-mail: info@quooker.ae

FB page:  https://www.facebook.com/quookeremirates

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