When Westfield Stratford City opens on September 13, it will feature a lighting concept from one of the UK’s product and interior designers, Lee Broom, unveiled to the public as part of the Studio East initiative.
The project’s vision is to incorporate East London’s creative spirit into the fabric of the shopping centre. The eminent panel sought out London’s newest creative talent across the areas of art, product design, fashion and environmental innovation.
Four young designers were awarded bursaries and commissioned to create bespoke installations to be incorporated into the new £1.45bn development. Eminent product designer Tom Dixon and Elle Decoration’s Michelle Ogundehin oversaw the Product Design category which was won by Lee Broom.
For his commission Broom developed and designed an original lighting concept: an array of fairground light bulbs surrounding a polished lacquered brass ring which together create a stunning halo of light.
Broom wanted to create a lighting installation that mirrored the space. Taking fashion as the main inspiration, the design was influenced by luxury jewellery and gives the impression of jewel encrusted bangles, lining the welcome halls and sending reflections and shadows on to the surrounding walls.
‘The Studio East project has been an amazing experience to be involved with, and I’m delighted to see my designs being used as a focal point for the new Westfield Stratford City,” said Broom.
“Having Tom Dixon as a mentor to discuss my design concepts with was an invaluable experience. He is such a pioneering designer, and I have greatly respected his work over the years.”
The 18 lights will hang in arrangements of three, across six of the development’s entrance lobbies.