Dubai Design Week: Fragments of ‘Now’ counts back from present to seconds into the past

DXBDW15 Fragments of You low-res-2

Designed by Yohei Iwaki, Fragments of ‘Now’ – Reflections of the Immediate Past installs a new kind of mirror that reflects the moment of ‘now’.  A series of mirrors simultaneously reflect glimpses of passing  time, counting back from ‘now,’ to seconds into the past. The installation is on site at Dubai Design District during Dubai Design Week that ends on 31 October.

“Just as we are unconscious of our own body temperatures or breathing, as human beings we tend to forget how the current moment is part of a constant flow of time. We assume ‘now’ is as an unquestionable premise,” Iwaki said.

“However, by exposing ourselves to the counterparts of our attention, we can gain a wider awareness and tap into our unconsciousness. When we travel to high altitudes with thin air, we become aware of our own breathing. When we touch another person, the difference between our body temperatures allows us to feel the heat of our own bodies. The contrasting counterparts are what enable us to objectively embrace matters that we unconsciously take for granted.

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“Fragments of ‘Now’ – Reflections of the Immediate Past installs a new kind of mirror that reflects the moment of ‘now’. A series of mirrors simultaneously reflect glimpses of passing time, counting back from ‘now,’ to seconds into the past. The shifting reflections question the observer and his connection to the present moment.”

Yohei Iwaki is an art director and co-founder of Tokyo’s TWOTONE INC. He has worked on a number of projects with global companies as art director of digital advertising/on-screen media design, receiving awards in various areas of international advertising. He has also recently worked on digital media installation, exhibiting in Asia and Europe.

Location: Building 8, Dubai Design District (d3)

26 October | 5pm – 9pm 27 – 30 October | 9am – 9pm 31 October | 9am – 6pm

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