Grohe Spa collection launch Middle East & Africa

Grohe has launched a spa bathroom concept incorporating three designs- Ondus, Allure and Atrio, to the Lebanese, East Mediterranean, Middle East and African countries.

It is also adding a selection of accessories including lotions, soaps, room sprays and aromatic candles.

The event was attended by regional and international company representatives headed by Paul Flowers, senior VP of design at Grohe in Beirut.


“We want to create the bathroom as more than just a functional space but a personal haven. People are investing more effort and dedicating more space to creating a relaxing bathroom experience,” said Flowers.

“The concept is about evolving a traditionally rational space for cleaning and grooming into an emotional space that enhances wellbeing.

“We got our inspiration from this idea of a cocoon. We see it more in designs of home theatres and cinemas with audio surround sound systems, gyms, moving from the collective to the individual. We want to clean up our offering and make it very simple. To separate it from other standard ranges.”

Flowers added, the bathroom space has evolved relatively slowly and touch will play a huge role in bathroom technology.

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