InterfaceFLOR has launched the Awarehouse, a brand experience and learning centre for customers and partners in Europe, Middle East, Africa and India.
The Awarehouse has been created by transforming a disused factory building in Scherpenzeel, The Netherlands into a functional and inspiring space.
Dutch architects Claessens Erdmann collaborated with InterfaceFLOR VP of branding, Michele Iacovitti, to design a multi-functional space with a variety of areas and zones.
These include office space, a sustainability corner, product and brand experience areas, a gallery where latest products and the work of emerging artists can be displayed, meeting rooms, as well as a hi-tech hospitality suite, complete with video wall and theatre, which can host up to 400 visitors.
The building showcases the range of InterfaceFLOR products, while providing a real life example of sustainable construction and design. Neutral carpet tiles provide a blank canvas in the main space, with different textures and patterns used to create walkways that lead people through the building.
The overall feeling is one of openness, space and light with few walls – other than those in the original structure – and bright vibrant carpet tiles used to define areas for different activities.
Iacovitti said: “We are absolutely thrilled with our new Awarehouse and can’t wait to show it off to our customers and partners. For me it is a true celebration of the InterfaceFLOR creative spirit and an expression of everything we stand for.
“It captures our strength in design, our passion for innovation, our desire to keep abreast of the latest trends and to inspire our people and everyone we do business with. However, the Awarehouse not only looks spectacular; it is also a very functional space where we can work, collaborate, share knowledge and ideas and a space that has been designed to cause minimal harm to the environment.”
Recycled and sustainable materials have been used in the build and design, right down to the building itself, which was previously a factory.
Every effort has been made to retain as much of the old factory as possible and the architects have reused whatever they could from the demolished building and recycled the rest to eliminate waste.
To boost energy efficiency, the building has been superinsulated. It is heated using recovered process heat from InterfaceFLOR’s manufacturing facility at Scherpenzeel, which is transferred through the building as underfloor heating via Intercell – a cable management system from InterfaceFLOR.
Second hand materials were used, with reclaimed train tracks providing the wood within the Awarehouse, vintage chairs furnishing the meeting rooms, and the company’s exhibition stands from last year’s Ecobuild and Milan Design Week shows adding to the decoration.