Laura Ashley, the UK-based fashion and lifestyle brand, has opened its new outlet in the Dubai Mall spread across 3,300 square feet. It is their second home furnishings boutique in Dubai, and the third in the GCC.
The store has opened with the 2011 Season’s Spring-Summer home décor collection with variety in its designs, patterns, fabrics and colour palettes.
“The uniqueness and elegance of home styling options offered by Laura Ashley have been the key trigger for this British brand’s enormous success in the UAE and the region,” said Abhay Nadkarni, executive director – marketing & commercial, Al Aqili Retail.
“By opening in Dubai Mall, we are bringing the brand to an immensely popular downtown shopping destination,” he added.
Laura Ashley at Dubai Mall will feature a classical and contemporary home furnishings range, from cabinet and upholstered furniture, cushions, lighting, bed and bath linen, rugs, wall art, mirrors, home accessories to home decorating solutions with a wide selection of wallpapers, fabrics, paint and decorative accessories.
“The 2011 Spring Summer collections span four eclectic themes across a bouquet of inspired interior decor portfolio that will appeal to both nationals and expats alike,” said Steve Lee, executive director – operations, Al Aqili Retail
The four themes include Amazing Grace, Indulgence, Free Spirit and Baroque, and will be displayed in room settings.
Across UAE and Bahrain, the brand in partnership with Al Aqili, has expanded across a cumulative retail space of over 15,000 square feet.