Meet the CID awards sponsors: American Hardwood Export Council

AHEC  Image 02 - Win, Victory, & Love

Commercial Interior Design Awards would not be possible without the generous support of our sponsors. Here you have a chance to get to know them. Today, we introduce American Hardwood Export Council.

The 10th annual will take place in Dubai, UAE on 21 September 2016 and nominations are still being accepted until the deadline of 20 July 2016. All nominations are free and must be submitted online Each submission should include clear images along with 500-words of text that describe why the nominated subject deserves to win. By going to the website, nominators can upload a single PDF file with supporting images, not larger than 10MB. All design firms are eligible to nominate commercial and residential projects from the MENA region that have been completed between July 2015 – July 2016. Images of finished projects, rather than renderings, should be submitted for the design sector categories.

And while your nominations are on their way, we have talked with the sponsors of the Commercial Interior Design Awards to share their expectations, but also to deliver their messages to all of our nominees.


GOLD SPONSOR: American Hardwood Export Council

The American Hardwood Export Council (AHEC) is the leading international trade association for the American hardwood industry. AHEC also runs a worldwide programme to promote American hardwoods in more than 50 export markets.

With its own category, AHEC is a Gold sponsor of the CID Awards for the sixth year. Through its partnership with the CID Awards, AHEC is looking towards further strengthening its ties with the region’s top architectural and design firms.

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Given that wood has not only enjoyed a renaissance but has become an essential material for architects across the globe, Roderick Wiles, AHEC Director for Africa, Middle East, South Asia and Oceania says that AHEC is eager to raise awareness about American hardwoods within the specifying community across the MENA region.

“The CID awards will, once again, provide us with a unique and exciting opportunity to see some of the very best projects and we are looking forward to seeing the nominations for this year’s awards,” says Wiles. “AHEC runs one of the most widely recognised wood promotion campaigns in the world and it makes perfect sense for us to continue our support for events that we have been involved with whilst also exploring new avenues and opportunities to promote American hardwoods.”


Across the Middle East, Wiles sees a wealth of possibilities for timber in structural applications, flooring, decking, cladding, pergolas and gazebos, among others.

“In some cases, timber has been used, but the specification, or at least, the final execution or material choice has been poor. Is this because if a lack of knowledge on the part of the designer or because of cost or because of what was available on the market at the time or, even, because of misrepresentation of the product’s capabilities by the supplier? I suspect that it is often a combination of all of these. I also suspect that these same issues have much less effect on more standardised or commodity-type building materials and this could be one of the reasons why designers often shy away from using wood in the first place.

AHEC  Image 04 - The Invisible Store Of Happiness

AHEC has launched ‘Seed to Seat’, a collaboration with seven of the most prominent and exciting designers in the UAE, who have been given an open brief and asked to design ‘something to sit on’. The pieces, which will be made from a selection of four American hardwood species, will be unveiled at Downtown Design 2016, which will run from October 25 – 28, at Dubai Design District.

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