Philips to hold first Illuminesca event for designers in Dubai

Royal Philips Electronics is organising its first ‘Illuminesca’ event in Dubai on March 14 at the Intercontinental Hotel, Festival City, inviting architects and designers to see live demos of what light can do for hotels, retail stores and supermarkets.

‘Illuminesca’ will showcase Philips’ latest retail and hospitality LED lighting in the form of eight different mini demonstrations, highlighting how light can create a shopping experience or a memorable stay in a hotel.

The event is part of a successful ongoing roadshow that previously took place in Germany, The Netherlands, Sweden, Portugal and other parts of Europe, and now in Dubai for the first time in the Middle East.

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“It is very important to make a hotel stand out and give guests the right ambience so they come back, as well as recommend it to other people,” said Paolo Cervini, GM, Philips Lighting Middle East & Turkey.

“When guests first enter a hotel they briefly look around. Good lighting helps make their first impression positive, focusing their attention on the reception desk and interesting objects around the hotel’s entrance to make them feel welcomed, comfortable and relaxed.”

With 24/7 operations, the hospitality industry is a sector with significant potential to make large energy savings, and lighting is one of the ways to do this. Currently, 42% of energy usage comes from lighting, of which 70% is inefficient.

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