First Piscine Middle East held in UAE

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The inaugural event was held in Abu Dhabi, alongside cityscape, with exhibitors looking forward to increased business in the region

UAE: An offshoot of the pool and spa show, Piscine Global, Piscine Middle East is the first regional version of the event in Abu Dhabi.

It was held in conjunction with Cityscape Abu Dhabi at the Abu Dhabi National Exhibition Centre, from April 22-25, and featured 30 stalls covering 90 brands from nine different countries.

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Exhibitors were happy with the tradeshow, according to organisers, GL Events.

Noemi Pétit, exhibition manager, GL Events, said at the end of the first day of the show, the quality of contacts firms made was satisfying.

“The first day was very good. We had a great deal of visitors from the GCC, and also India, which was interesting. The companies said they were very happy with the quality of the contacts,” she added. In addition to the stands, seminars were held to educate visitors about maintenance of pools, water treatments, and how to keep a high standard of water quality.

Pétit said exhibitors were using the show to enhance their presence in the region, find new customers, and were using it as a way of attracting new businesses.

The international show gathers 1,000 brands from across the world, and GL Events hopes to bring the same level of quality to the Middle East.

“Some exhibitors have already said they met very good developers, especially for integration of spas in villa projects. We’re not only looking at hotels and commercial pools, but also residential projects,” she said.

She said firms felt there was a need for a Piscine show in the region, because it was a symbol of quality. “It’s not only about the design of the stands or our campaigns, but the way we deal with our customers. Exhibitors know we promote the show well and we have a good relationship with the countries we go to.”

Pétit said when GL Events got in touch with Cityscape, it found the sub-category was compatible with a real estate show.

“Swimming pools are a synonym of wellness, and these products are important for tourists, for people’s wellbeing and for places like sports clubs. The climate in this region is also good for swimming pools because it’s so hot,” she added.

“The exhibitors here are very happy with the quality of the show. They are not looking for quantity, they are looking for quality. Their aim is to settle down in the area with distributors, and with good developers. They said that the model was working,” added Pétit.

M. Girish, general manager, Fluidra Jordan, said the brand Astrapool ensured it used events like this to meet its customers and explain what it has to offer.

Fabio Manzoni, general export manager, Appiani, said its products can already be found in the Middle East with Arte Casa, but wanted to show the possibilities of mosaic to contractors of spas, swimming pools and hammams, and increase its product presence regionally.

Pétit said this was the start of regular Piscine events in the Middle East. “Many potential exhibitors visited; now that they’ve seen it, they want to come too. So I think we will improve in the next edition.”

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