Pringle Brandon is putting its stamp on the GCC with fit out contracts worth more than $9.6 million secured through its Dubai office.
The UK-headquartered interior architecture firm has over 25 years experience in sustainable workplace and hospitality environments, from small boutique offices to headquarter buildings exceeding one million square feet.
The company initially entered the UAE market in late 2010 in response to increasing demand from multinational and regional clients.
“International expansion into the region has been on our radar for several years, and with the world’s leading financial institutions heading to Dubai, as well as a rebounding hospitality sector primed for aggressive development, the time was right,” said Steven Charlton, MD, Pringle Brandon MENA region.
A recent report published by industry specialist UBM Built Environment, estimated the GCC interior design and fit out market would see $8.6 billion worth of contracts in 2011, a 40% increase over the $5.1 billion awarded in 2010.
UAE-based business advisory, Ventures Middle East, claims spending on interior design and fit out in the commercial sector alone in the UAE would reach $821 million in 2011, up from $709 million last year, while the UAE hospitality sector shows impressive growth, awarding $1.3 billion worth of contracts in 2011, compared with $406 million in 2010.
“We aren’t just space designers; our strategic approach focuses on working with the client from the very beginning with location sourcing, then developing the value chain from pricing analysis and costing through to delivering a bespoke design and fit-out,” added Charlton.
While the company is a relative newcomer in the market, the UAE design team is made up of seasoned industry practitioners, all of whom are intimately familiar with the regional markets – enabling them to jump straight in and move benchmark projects forward to deliver on time, on budget and on spec.
By the end of the first quarter of this year, the total project fit out value reached over $5.5 million, covering more than 250,000 square feet, and included the 300-key Radisson Blu hotel in Sharjah, Pfizer headquarter buildings for Jeddah and Riyadh, Hill International’s and Norton Roses’ offices in Abu Dhabi, and a number of Dubai projects including Royal Bank of Scotland and Goldman Sachs.
A healthy forecast for the rest of 2011 moving into 2012 is envisaged with fit out contracts valued in the region of $4.1 million across 109,000 square feet. Pringle Brandon’s client list includes Microsoft office projects in Abu Dhabi, Boeing Abu Dhabi, as well as research agency TNS in Dubai and headquarters for Halliburton Dubai.
“We’re also seeing growing interest from the wider African continent, with the 100-key Starwood hotel development in Nigeria’s commercial and financial capital, Lagos, giving us a foothold in the region,” said Charlton.