Saudi designer Ayah Al Bitar unveils new Y Collection at Saudi Design Week

Saudi designer Ayah Al Bitar has unveiled her latest collection, the Y Collection, at this year’s Saudi Design Week, inspired by the letter Y from her brand name, AYA The Art of Living, with the aim of celebrating the brand and logo.

Al Bitar has recently re-branded her company as a result of its rapid growth, with a distinct focus on its font and logo, resulting in a project based around the defining element, the letter Y, which is central to the brand.

The collection started with the Y-Table – a contemporary take on a traditional C-Table, and expanded into five more product designs.

The collection currently comprises six products, all of which include or are derived from the shape ‘Y’. Bordeaux, mustard, salmon and emerald are the four colours for this season, with the aesthetics replicating art deco styles and themes.

After having created the Y-Table, the designer spoke about seeing a gap in the market for tables suitable for floor seating, especially catering to the local Arab market. Perfectly aligned to be utilised with her Wisada, this table is a Y Table that is essentially ‘cut in half’ to sit closer to the ground with the same spacing solution.

Also part of the collection is the pebble tray, inspired by the tabletops of each Y table – this shape is the negative space of two wisadas, Ayah’s classic design. The trays are sleek, lightweight and modern in design.

The Y-Coat Hanger was created with the idea that no matter what culture, background or country, most people need to hang garments or items around the home. The concept was to create a hanger that is incredibly slim but with strong stability at the base. Through in-depth material experimentation, the weighted base is created out of lightweight concrete. The slim neck of the hanger also includes a small tray for additional items such as keys, phones, wallets etc.’

The collection also includes compact Trash Bins which come in four colours and various material combinations and a small mobile piece of furniture called the Small TV Unit. Merging all colours in one design, the TV unit has a smart mobility solution. The legs of the design utilise a special internal structure to give support with a slim aesthetic. The Y shape creates the handle as well as inspiring shapes for the rest of the design.

 

The Saudi designer had previously revealed The Alef Collection, a Qur’an stand that showcases the heritage and traditions of Ramadan in a contemporary and educational manner, and The Sanctuary collection – a storage solution for Islamic prayer. 

Al Bitar was also recently involved in the 2017 London Design Festival, as part of an exhibition about design in the Middle East entitled Middle East: Design Now! Read full story here. 

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