UK studio presents Iconic Furniture online project inspired by mid-century ads

UK-based interior design studio LLI Design has created an interactive online project that presents the world’s most well-known furniture using bright graphics.

Iconic Furniture was conceived out of an in house side project at LLI Design. Starting initially as a bunch of mid century furniture sketches we were looking at ways to “frame” and present the sketches and get them off paper into a more permanent form,” explained director, Sam Lee.

“To progress the initial sketches they were scanned and outlined in Adobe Illustrator, several graphic styles were explored, but we eventually settled on the one used as we felt it struck a good balance between accuracy and playfulness with a nod towards mid-century advertising illustration.”


The team then decided to present the project as an interactive website, exploring ways in which to display the text and illustrations.

The Lato font was chosen with a muted background palette inspired by mid-century advertisements.

“Finally the parallax effect (vertical scrolling moving panels) was employed to add intrigue as each new illustration is revealed,” Lee concludes.




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