The collaboration between GROHE and Sharjah Economic Development Department (SEDD) has resulted in over 23,000 counterfeit products being confiscated in 2011.
From the beginning of 2011, this partnership with the support of Saba IP, several raids have been conducted in Sharjah.
These raids resulted in confiscating over 21,000 counterfeit products in April 2011 and over 2,000 counterfeit products in September 2011.
GROHE will work with SEDD in the future to help expand the UAE’s economy and protect GROHE’s trademark and brand image.
The sanitary fittings firm recently held an awards ceremony to recognise the continuous efforts of SEDD and dedication towards fighting fraud and protecting consumer rights.
“We believe that it’s tremendously vital for every company to have a partner such as SEDD, as their commitment to fighting commercial fraud helps in making the UAE and the emirate of Sharjah a safer place for businesses and trademark owners,” said Simon Shaya, GROHE’s general manager and president at GROHE East Mediterranean, Middle East and Africa.
The awards ceremony which was held at Radisson Blu in Sharjah was attended by HE Ali Salim Al Mahmoud, chairman of SEDD and Shaya, in addition to SEDD’s employees and distinguished guests of business partners and members of the press.
During the awards ceremony 49 SEDD employees were awarded with certificates and plaques.
During his speech, H.E Ali Salim Al Mahmoud reaffirmed the Department’s determination to fight all types of commercial fraud and protect consumer rights by collaborating with all stakeholders locally and nationally.
He also highlighted the Department’s plans and roles in protecting the rights of producers and manufactures in addition to offering consumers the original products in the local Emirati markets.
Al Mahmoud said that commercial fraud crimes have become a dangerous global phenomenon that has serious implications on the international economic scene. The dangers of this phenomenon lie in the fact that it’s planned and executed by illegal organisations that mass produce fake products and target national and international markets.
Raids and the confiscation and destruction of the counterfeit products, as well as taking legal procedures against the violators, is what SEDD is working on. His Excellency thanked GROHE for the kind gesture and for awarding SEDD employees for their efforts.
Khalifa Misbah Al Ketbi, director, Control and Protection of Trade Department, said the department adopts new methods in fighting commercial fraud.
He added that the consumer has an important role in the reporting of violations to help SEDD, trademark owners and agents to provide consumers with high quality goods and services at reasonable prices in a competitive market.
Al Ketbi said the life of the original products is up to four times longer than the life span of counterfeit goods, in addition to the large difference in the quality of goods.