AHEC hosts Southeast Asian & Greater China Convention

The American Hardwood Export Council (AHEC), hosted the 17th Southeast Asian & Greater China Convention at the St. Regis Hotel, Singapore recently.

The event attracted more than 400 delegates from architecture, engineering and interior design to furniture manufacturers, designers and suppliers and was organised by Singapore Institute of Architects (SIA) and Singapore Furniture Industries Council (SFIC).

The theme addressed the sustainability of American hardwoods, green design and the environmental impact of material choice through AHEC’s Life Cycle Assessment (LCA) study.

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Speaking about the low usage of wood by architects and designers, Luke Hughes, founder, CEO and principal designer, Luke Hughes and Company (UK), said: “This is not a problem that exists only in Asia. It applies to Europe and the US as well. This is mostly due to the lack of education or training. For instance, diploma courses in the region now have barely any mention of wood.

“We need to educate future architects and designers on the benefits of wood, especially hardwoods, so as to encourage the wide adoption of wood as the naturally green material to create a better global environment to live in, not only for us but to sustain it for our future generations. The AHEC convention is a much-needed platform to share the green benefits of wood.”

Other speakers included Michael Snow, executive director, AHEC; Rupert Oliver, director, Forest Industries Intelligence Limited (UK); Tony Chi, founder/president, Tony Chi and Associates (USA); Jim Greaves, senior partner, Hopkins Architects (UK); and Carol Bentel, partner, Bentel & Bentel Architects (USA).

The convention also hosted trade representatives from the Chamber of Furniture Industries of the Philippines (CFIP); China National Furniture Association (CNFA); Handicraft & Wood Industry Association of HCMC (HAWA); Indonesia Furniture Industry & Handicraft Association (Asmindo); Malaysia Furniture Industry Council (MFIC); National Hardwood Lumber Association (NHLA); Singapore Furniture Industries Council (SFIC); and the Thai Furniture Industries Association (TFIA).

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