The American Hardwood Export Council (AHEC), has partnered with product design students at the Royal College of Art (RCA) in London to produce and exhibit chairs during the London Design Festival 2012.
The exhibition, ‘Out of the Woods’ will go on display at the Victoria & Albert (V&A) Museum from September 14-23 and under the leadership of tutors Sebastian Wrong and Harry Richardson, students have been set the challenge to design a functional chair or seat in an American hardwood of their choice.
The designs will then be developed into working prototypes with the help of Benchmark, internationally renowned for its craftsmanship in wood and relationship with designer Terence Conran.
“Following our recent collaboration with Benchmark at Salone del Mobile earlier this year, we are excited to partner with them again on this important project that will help students understand and appreciate the beauty of hardwoods,” said Rod Wiles, director AHEC, Africa, Middle East, India and Oceania.
“We remain positive that the entire exercise will help the students from the RCA witness first hand the craftsmanship at Benchmark and more importantly understand the full environmental impact of their designs.”
Wrong added the project “offers a pioneering opportunity for students to create designs within the context of a stark reality.”
Over 10 days in September, the London Design Festival 2012 will feature hundreds of events that take place across London, showcasing the city’s pivotal role in global design.