The American Hardwood Export Council (AHEC) has announced plans to host two seminars for importers, traders, manufacturers and end users of American hardwoods in Amman and Dubai in September, in cooperation with the National Hardwood Lumber Association (NHLA).
The seminars will help attendees obtain a better understanding of the physical properties, grades and the potential for applications offered by the different species of American hardwoods, and reflect AHEC’s commitment to cater to and expand further in the MENA region, which has demonstrated a consistent and healthy appetite for U.S. hardwoods. AHEC is partnering with the Jordanian Furniture Exporters Association (JFEMA) for the seminar in Amman.
The seminars are free to attend and will be delivered by Michael Snow, AHEC Executive Director, Roderick Wiles, AHEC Regional Director and Dana Spessert, NHLA Chief Grading Inspector, who will also provide an introduction and a practical demonstration of the NHLA rules for grading North American hardwood lumber, which form the basis of every successful transaction in American hardwoods.
The dates and venue for the seminars have been announced as follows – Monday, 14th September at the Grand Hyatt Hotel in Amman, Jordan; and Tuesday, September 15, at the Murooj Rotana in Dubai, UAE. The seminar in Amman will commence at 9:15 am and will be followed by a lunch reception whilst the Dubai seminar will commence at 5:45 pm followed by a networking dinner.
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“Demand for U.S. hardwood lumber and veneers in the Middle East has continued to rise during the first half of 2015. The significant housing, healthcare and education needs of Saudi Arabia’s large and fast-growing population are set to drive construction for many years to come, while hospitality, commerce and retail development will keep the UAE buoyant for the foreseeable future. It is the construction industry, which drives the interiors and furniture sectors and this is where the bulk of American hardwoods are being consumed. However, we are also hearing more and more about renovation or refurbishment of existing buildings, which is another key driver of demand,” said Roderick Wiles.
“The UAE, in particular, has become both a timber trading hub and a wood processing center for the whole Middle East, as well as for markets well beyond. It is imperative then that we engage with the different elements of the ‘timber chain’ and help them make the best use of the American hardwood resource.”