Arper opens its showroom in Stockholm

Arper_Stockholm_Showroom

The new Arper showroom opened in Stockholm in February 2012.

The Stockholm space comes after openings in New York, Milan, Cologne, and London to provide direct sales support to architects and planners.

Stockholm was chosen to strengthen ties with the numerous architecture and interior design firms  in the territory, with which Arper already has established relationships.

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The mono-brand showroom, based in the Östermalm district, is developed according to a concept by Lievore Altherr Molina, the Barcelona-based firm – from the creation of memorable collections, including Catifa and Leaf, to the recent remake of the corporate identity.

The interior design project has focused on the creation of a luminous space to display the products, easily showing and making the whole collection accessible.

The predominantly white background hosts not only the chromatic palette of leather and fabrics, but also pictures shot by Dutch photographer Maurice Scheltens, author and conceptual interpreter of the new visual identity of Arper.

The opening party was crowded with the design community. Guests could preview the new chair “Juno” designed by James Irvine, which will be officially launched in April 2012 at the Saloni del Mobile in Milan.

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