Audi Innovation Award’s theme for 2018 tasks designers to create products through ‘connectivity’

Audi Innovation Award has announced the theme for its third edition, ‘Connections’, with winners announced during the 2018 Dubai Design Week event.

The theme is in line with Audi’s future vision in the development of smart cities and connectivity that “helps anticipate the needs of drivers”.

Under the theme ‘Connections’, this year’s theme encourages regional designers to imagine how innovation and technology might improve daily lives “when two or more entities are encouraged to connect”.

Designers are tasked to create products that focus on the action of two or more things or to design the connections themselves.

The three shortlisted candidates will be given $2,500 to present their concepts at Dubai Design Week (12-17 November) 2018.

The overall winning design will include a trophy and a trip to the Audi factory in Ingolstadt, Germany to experience the automotive design journey at the company’s headquarters. In addition, Audi Middle East will award $25,000 worth of consultancy to the winner to cover items such as IP registration, legal counselling and business development.

Last year’s winner Jamal Alsharkas worked under the theme ‘Autonomy’, presenting an idea that offers the freedom to move around cities for those with physical challenges. The project, entitled ‘EZ Move’ addresses a solution for those with mobility challenges.

The inaugural winner of the Audi Innovation Award, Sahar Madanat, designed a dining set that allows one-handed users to support cutting their food. 

Designers in the Middle East are invited to submit entries in response to the brief via







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