A design centre has opened for interior designers and furniture industry officials an hour southwest of Shanghai.
The 550,000m2 Ausen International Design Centre includes two four storey showroom facilities which are open seven days a week. It also includes a 76 room, 94,000 square foot hotel with two restaurants expected to open in January.
The first of the showroom facilities, known as Building A, is 237,000square feet and houses furniture and fabric showrooms on the first three floors. The fourth floor houses a business centre, meeting rooms, a designers’ lounge and design library.
Building B is 210,000 square feet and houses decorative accessories, home décor, fine art, flooring, kitchen and bath products, linens and tabletop items.
Combined, the buildings are occupied by more than 100 brands from Europe and North America, including case goods and upholstery resources Edward Ferrell + Lewis Mittman, William Switzer Furniture, Rolf Benz, Parker + Barr and Provasi.
The list also includes many brands that have never shown or distributed their products in China before. Some of the showrooms are devoted to single brands while others are designer spaces that carry multiple lines.
Edward Ferrell + Lewis Mittman signed on to the project early on and recently opened a 4,000-square-foot showroom at the IDC.
In the future, the complex plans to add a furniture museum to showcase various designs as well as a virtual design simulator.