CID Awards 2017: ALEC Fit Out picks up Fit Out Project of the Year for Boutique Le Chocolat

ALEC Fit out won this year’s Fit Out Project of the Year for its work on Boutique Le Chocolat.

The judges praised the use of multiple, complex materials and intricate detailing that has been well executed.

They applauded how well the team translated the designer’s vision, creating numerous bespoke design features throughout the interior and exterior.

One judge said: “A challenging concept with challenging application of materials. The combination of innovation and engineering is very well executed and is truly impressive.”

The project features a specialist façade that combines 112 bespoke metal fins of 13m height and 6mm thickness bent in 3 dimensions. Designed by ODG, ALEC Fit Out were responsible for taking reference images and sketch and translate this into a working concept incorporating structural calculations, material selection, specification and design aesthetic.

“The façade we fitted out was the first time anything like that was done in the Middle East. It twists and turns a lot which was very difficult to accomplish in terms of the engineering. We had a lot of trial and errors but the end result is what’s most important,” said Laurente Farge, general manager at ALEC Fit Out.

“Each of the chocolate operators own their own departments so it’s like a big project with 20 clients,” he added.

Highly Commended for this category was Concrete at Alserkal Avenue by Blue Camel Design.

The award was presented by Andy Ray from Stretch Ceilings.


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