Commercial giants drive first InRetail Summit 2011

InRetail 2011 will launch the inaugural InRetail Summit which will unveil retail innovators, personalities and organisations that have not only survived the industry’s most difficult years, but used the global economic downturn to grow and strengthen their brands and drive growth and transformation in the retail market.

The conference programme will focus on innovation as a key solution to today’s market challenges and l highlight key retail projects and regional round-ups from the biggest retailers across the MENA region.

The InRetail Summit Advisory Board comprises of senior level personalities from the British Retail Consortium, Tiffany & Co., Build A Bear, Red Tag, Kidzania, Fawaz AlHokair, Mubadala, MAF Properties, MAF Fashion, Virgin and Paris Gallery Group among others.

Many of the region’s retailers will be presenting keynote sessions, including Thomas Lundgren, CEO of The One; Andreas Peterson, business creator of IKEA; Mohammed Al Alawi, CEO of Red Sea Mall KSA; Joe Nahhas, regional director of Montblanc; Simon Marshall, CEO of Fawaz Alhokair and H.E. Eng. Salah Salem Bin Omair Al Shamsi, former president of the U.A.E. Federation of Chamber of Commerce.

InRetail will also feature the ‘5 Minute Retail Theatre Experience’, a showcase to teach retailers how to deliver premium experiences at every touch point for their clients including engaging the customer, encouraging customer spending/brand loyalty, giving a lasting impression and creating a buzz.

This is achieved through delighting the five senses, creating interaction, bringing the shop floor to life, delivering exceptional customer service and creating a magical experience for the customer. This feature is organised in cooperation with the senior partners of ‘Insight with Passion’ Kate Hardcastle & Richard Gomersall, who are an award-winning UK-based business transformation organisation.

“More than 90% of the leading retail brands have a presence in the UAE market. We have seen more and more retailers enter the UAE market and now that they have a foothold they are looking to expand throughout the Middle East. Many retailers and suppliers are talking about the growth potential in Saudi Arabia, Kuwait, Qatar and Egypt, and when looking at demographics of each of these markets it is obvious why they are so appealing to retailers,” said Michaella Black, project manager, InRetail.

InRetail will be showcasing many of the latest technologies, innovations, dynamic designs, lighting solutions (including LED’s), finishing materials, visual merchandising and security systems to help retailers make a more educated decision when selecting suppliers.

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