D-ash design has completed the first outlet for sweets-retailer Candy Rox in Rye, New York.
The confectioners offer customers an entirely new retail experience, combining design features of an old-fashioned Main Street candy store with contemporary themes borrowed from skateboard and surf culture, and rock music.
David Ashe, president, d-ash design and his team were responsible for the interior design. The overall brand strategy and graphic design was developed by Jan MacLatchie (NYC).
The team, brought together by Candy Rox owners Trish Frohman and Valerie Stone, developed the prototype store for the new candy retailer.
The first Candy Rox, a 1300-square-foot location in downtown Rye, recasts the traditional candy store as a hip destination for kids of all ages, selling everything from costume jewellery and framed rock-band posters to retro candies and headphones.
The shop has been styled by d-ash design with nostalgia-invoking vintage furniture, barrel lights and glass candy jars, alongside more modern elements that include graffiti-tagged walls festooned with skateboards and bright pop-culture posters.
A chain-link fence suspended from the ceiling creates a grid that accommodates theatrical lighting and decorative seasonal fixtures and promotions.
The back of the store, clad in recycled timbers, has a small open lounge area for private parties. The plywood floors wrap up one side of the space to create a simulated skateboarding half-pipe, complimenting the overall concept.
D-ash design is a New York-based interior design firm that combines innovative design with functionality. Their portfolio of work includes hotels, restaurants, retail, nightclubs, bars, event spaces, and educational facilities.