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D-ash design complete first location for Candy Rox

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D-ash design has completed the first outlet for sweets-retailer Candy Rox in Rye, New York.

The confectioners offer customers an entirely new retail experience, combining design features of an old-fashioned Main Street candy store with contemporary themes borrowed from skateboard and surf culture, and rock music.

David Ashe, president, d-ash design and his team were responsible for the interior design. The overall brand strategy and graphic design was developed by Jan MacLatchie (NYC).

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The team, brought together by Candy Rox owners Trish Frohman and Valerie Stone, developed the prototype store for the new candy retailer.

The first Candy Rox, a 1300-square-foot location in downtown Rye, recasts the traditional candy store as a hip destination for kids of all ages, selling everything from costume jewellery and framed rock-band posters to retro candies and headphones.

The shop has been styled by d-ash design with nostalgia-invoking vintage furniture, barrel lights and glass candy jars, alongside more modern elements that include graffiti-tagged walls festooned with skateboards and bright pop-culture posters.

A chain-link fence suspended from the ceiling creates a grid that accommodates theatrical lighting and decorative seasonal fixtures and promotions.

The back of the store, clad in recycled timbers, has a small open lounge area for private parties. The plywood floors wrap up one side of the space to create a simulated skateboarding half-pipe, complimenting the overall concept.

D-ash design is a New York-based interior design firm that combines innovative design with functionality. Their portfolio of work includes hotels, restaurants, retail, nightclubs, bars, event spaces, and educational facilities.

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