Desso has been announced as the supplier for Masdar City – which is a nod to it producing finished cradle-to-cradle (C2C) accredited products – along with winning other contracts across the GCC region.
The firm has been operating in the Middle East for 25 years, and Andrew Sibley, sales and marketing director – emerging markets, said Masdar wants to create it as a standard for products.
“The reason the ‘green sheikh’ (H.H. Sheikh Aziz Al Nuaimi) wanted to use our cradle-to-cradle products is that he is concerned about the quality of materials used. Desso is the only carpet manufacturer in the world which is ready to take the product back and recycle it completely,” said Sibley.
Abu Dhabi has set a target to generate 7% of its energy from renewable sources by 2020, and has started the Masdar project, due for completion in 2025, to build the world’s first zero emission, zero waste, city.
A number of projects similar to the Masdar project are being planned in the GCC – including Dubai’s eight million sq ft Enpark, the Qatar Energy Park, the Shams Maan project in Jordan and a zero-emissions city in Saudi.
Apart from Masdar Insitiute of Technology, Desso has won other contracts in the region, where green products and sustainability are becoming important.
“We are currently installing 20,000 m2 SoundMaster backed tiles at Petroleum Development Oman’s new HQ in Muscat, which has been selected for improved acoustics,” said Sibley.
Another project near completion is the 24,000m2 tiles/broadloom at Sheikh Zayed University Campus in Abu Dhabi, which was chosen for its LEED compliance.
Desso is now in the process of sending 40,000m2 tiles for RASGAS New HQ Building in Qatar (Palm Tower Project). It has been approved by the Qatar Foundations Green Guidelines, and is being sent for C2C accredtiation.
Sibley added Desso has just been awarded 5000m2 Airmaster tiles for NESTLE new HQ in Cairo.
The Emirates Green Building Council says that the UAE now has 517 buildings awaiting registration with the US Green Buildings Council, followed by 42 in Qatar, 37 in Saudi Arabia, 13 in Oman, seven in Bahrain and three in Kuwait.