Desso’s cradle-to-cradle process allows its products to last 400 years

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With Desso following the cradle-to-cradle concept with its products, it claims its products can last up to 400 years with all the taking back and reassembling.

Desso is the only carpet manufacturer with cradle-to-cradle (C2C) certification, with its products certified by the EPEA (Environmental Protection and Encouragement Agency).

Andrew Sibley, sales and marketing director – emerging markets, Desso, said the company knows exactly what the sources of its products are, which allows them to take them back to its headquarters and re-assemble them. “Our products can actually last 400 years with all the taking back,” he said.

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“Many companies like to recycle products, but many products contain PVC, which Desso does not recycle, because it’s like recycling poison,” added Sibley.

Julian Richardson, cradle-to-cradle advisor, Desso said PVC is known to release dioxins which arelate to obesity and carcinogens.

“The truth of the matter is, the concepts of recycling and cradle-to-cradle cannot be further apart. We dream the ideal and work back to achieve the ideal. Cradle-to-cradle products are not harmful for the environment or for humans,” said Richardson.

Richardson added that once a carpet tile is taken back, users don’t get a recycled tile out of it – they get a new tile. “In cradle-to-cradle, there’s no such thing as recycled tiles, only natural ingredients,” he said.

Cradle-to-cradle is not recycling, according to  Richardson. “Cradle-to-cradle is the only badge about which you can put your hand on your heart and say you are not harming the environment,” he added.

Cradle-to-cradle does not make Desso’s products any more expensive, and the firm also takes back competitors’ products with the condition they do not have PVC in them.

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