DORMA has launched its flagship interior division at the Armani/Prive in Dubai, along with a design competition.
The new interiors division will offer turnkey interior services for corporates and industries from design to installation support. Its contest encourages designers to design its first interior division showroom. The contest is running till June, 20 2011.
“The new division aims to provide an up-market shopping experience for interior segment in the Middle East. We are the first firms to offer this to our customer, which is what sets us apart from the rest,” said Ben Shaw, managing director, DORMA Gulf.
DORMA interiors will offer services to architects, designers and fit-out companies spanning its products including internal door accessories, shower accessories, fixed partitions, security, glass and door hardware.
“With the launch of the interior division, DORMA now brings forth most comprehensive innovative and individual solutions for interior applications which combine functionality with design excellence facilitating spatial efficiency, flexibility, comfort and style,” said Nassim Abu Yousef, head of regional glass division, DORMA Gulf.
DORMA Interior has also launched a DVD for the design community allowing them to learn more about its products.
The DORMA interior showroom is scheduled to open by end of 2011.