Dubai-based Brand Creative develops interiors and branding for healthy eatery in London

Dubai-based design agency Brand Creative has developed the interior design and branding concept for a recently opened healthfood cafe in London, featuring laid-back, rustic elements and neon signage.

Yeotown Kitchen is the first of its kind from the owners of ‘Yeotown’, a wellness retreat in Devon, England and winner of the Tatler ‘Life Changing Spa Award 2016’.

Working in close collaboration with founders to develop the design, creative director Carla Conte focused on creating a space that was consistent with the Yeotown persona whilst keeping in mind the central location of the space.

“The positioning for Yeotown Kitchen was defined as ‘a mindful food experience’, inspired by the laidback, healthy feel of LA whilst alluding to the the serene nature of the Yeotown British coastal lifestyle,” the design studio said.

The design was developed in Brand Creative’s Dubai studio, merging both interior design and graphic design teams.

The interior space combines natural textures with bright pops of colour to envisage a modern, health-conscious city retreat.

Whitewashed brick and wooden slats provide a traditional, rustic flair whilst bold hues and eye-catching neon lighting contemporise the two-storey space.

Meditation pods are also incorporated into the design on the lower ground floor, with an aim to encourage customers to take some time out over a guided meditation.

Brand Creative’s in-house graphic designers collaborated with the interiors team to build the full brand identity, from the packaging and staff uniforms through to the custom illustrations and motivational quotes that adorn the space.

designMENA had previously visited Brand Creative at its Dubai office. The firm has also opened an office in Kerala, India in 2015. 

Related story: Carla Conte on how to turn a brand into a three-dimensional space using graphic design

 

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