Dubai’s new Opera House is taking centre stage at one of the world’s most famous department stores.
It is one of the city’s latest developments being showcased in miniature at London store Harrods, in a bid to boost investment in the city
Staged by developer Emaar Properties, the display features interactive video displays, along with large scale models of Dubai Creek Harbour, Dubai Hills Estate and The Opera District.
The display model of Dubai Creek Harbour contains The Tower, the recently launched architectural centerpiece of the development designed by Spanish/Swiss architect Santiago Calatrava and anticipated to be taller than the 828m Burj Khalifa.
Additionally there is information on Emaar and the developer’s other projects such as Downtown Dubai, Arabian Ranches and Dubai Marina.
The showcase runs until August but for a limited time on the ground floor of Harrods, Emaar has a window display, which will draw the attention of the 75,000 people who pass by the store each day.
One of the windows shows off a scale model of Dubai Opera, while two others display the masterplans and visual imagery of The Opera District. The fourth depicts depicts ballerinas performing on stage.
Ahmad Al Matrooshi, managing director of Emaar Properties said: “We are delighted to exclusively showcase our exciting new developments at the famous Harrods department store. Harrods is a globally recognised luxury brand synonymous with quality, excellent service and an unrivalled reputation, making it the perfect brand partnership for Emaar.
“Our showcase has an array of properties which will appeal to different types of buyers. From luxurious penthouses and villas to one bedroom apartments, Emaar is showcasing high quality homes in Harrods to suit all needs.”
Simon Barry, head of new residential developments at Harrods Estates added: “We believe that our clients will be extremely interested in what Emaar and Dubai have to offer. In terms of investability, Dubai offers one of the most compelling opportunities to invest in property in the world at present. Just as London is the financial capital of the European time-zone, so Dubai is the financial capital of the Middle East time-zone.”