This is held as part of a reciprocal cultural agreement between BJDW and Dubai Design Week which will feature the Beijing design festival as part of its ‘Destination Dubai’ programme that welcomes six international design weeks to participate in the event in October.
BJDW creative director Beatrice Leanza comments: “The appointment of Dubai as the 2015 Guest City resonates across a wider set of actions BJDW has undertaken to strengthen productive relations within the Asian region and encourage dialogue among its vibrant and diverse design cultures.”
A key section within BJDW’s programme, the Guest City project aims to empower a “global creative cities network” to work towards visionary solutions to common challenges and foster cultural exchange, knowledge-transfer and economic cooperation. Dubai follows London, Milan, Amsterdam and Barcelona, which have all taken up this stage in the past four years.
The Dubai Guest City programme, supported by Dubai Culture and Arts Authority, Dubai Design District (d3), and Falcon and Associates, will include an exhibition curated by Emirati designer Moza Almatrooshi and a series of supporting public and educational activities in partnership with Chinese counterparts and institutions.
“The aim of presenting design from the United Arab Emirates in Beijing Design week is to draw a visual aid that bridges the gap between Emirati and the Chinese cultures. Both countries are distinctive and rich in their own ways, yet there are several similarities that lay in the history and the present of their cultural and urban fabric. By highlighting these similarities the gap is bridged further; through visual communication we are able to transcend linguistic barriers, and find ease in coming together as citizens of the world,” says Moza Almatrooshi.
‘Destination Dubai’ will feature five other international Design Weeks held within Dubai Design District (d3) including Helsinki, Istanbul, Melbourne, Mexico City and San Francisco, who will present a handful of their most exciting emerging brands for the first time on the global stage.