IMG Worlds of Adventure in Dubai is set to have its very own Cartoon Network Zone.
Turner Broadcasting, which owns Cartoon Network Enterprises EMEA (CNE EMEA), has signed an agreement with the Ilyas & Mustafa Galadari (IMG) Group which sees the launch of the dedicated zone within Dubai’s first mega themed entertainment destination.
The 1.5mn ft2 project will be the world’s largest temperature controlled indoor themed entertainment destination with a capacity to welcome more than 20,000 guests from all over the world every day.
The new deal sees popular characters from global and award winning hit Cartoon Network shows including: Ben 10, Adventure Time, The Amazing World of Gumball and Turner Broadcasting owned Lazy Town brought to life in an immersive world of thrilling rides and entertainment.
The Cartoon Network Zone will feature the first ever Ben 10 5D cinema and an exciting line up of branded restaurants and retail locations, including the world’s largest Ben 10 retail store.
Giorgio Stock, president, Turner Broadcasting EMEA said: “The Ilyas & Mustafa Galadari Group ‘s multi-million dollar investment in this ground-breaking attraction is a clear demonstration of its confidence in the mass appeal and longevity of Cartoon Network brands across the globe.
“Developing interactive and immersive brand experiences provides not only kids but their entire family with new and exciting ways to engage with our shows and characters and create indelible memories.
“These live entertainment experiences coupled with our compelling TV offering, our new and emerging media experiences and our licensed products are the ideal platform to build and sustain the appeal of our properties.”
Ilyas Galadari and Mustafa Galadari, executive co-chairmen of the Ilyas & Mustafa Galadari (IMG) Group, said: “IMG Worlds of Adventure is the entertainment destination Dubai has been waiting for.
“It is the first leisure destination in the world to bring together global brands with our own original concepts. We expect the brand cachet of IMG Worlds of Adventure to cement Dubai’s position as a complete one-stop international destination for entertainment and leisure.”